How Much Does It Cost to Build a Sports Betting App in 2025

The sports betting industry continues to fly high in 2025, propelled by emerging technology and broad-reaching legalization. Entrepreneurs and investors looking to tap into this cash-generating market are eyeing sports betting app development as the ticket to success. However, one must know how much it costs to build a sports betting app to enter the fray with a competitive product. Right from the most advanced platforms to a very sleek and user-friendly design, the right sports betting app development company is a must. You can create something that stands out in this industry with the right team of sports betting software developers. This guide will walk through the factors affecting costs, such as choosing the right sports betting software development company and integrating advanced technology for an easy user experience. Whether you are a beginner in sports betting software development or you want to upgrade an existing one, this is the ultimate guide for you.

What is a sports betting app and why invest in that?

A sports betting application is a kind of mobile software that enables placing bets on specific sports events, directly from an individual’s smartphone or tablet. Such applications thus combine convenience and technology, updating users in real-time, informing them of prevailing odds, the live streaming capabilities, and providing user-friendly interfaces that make one gamble more convenient and entertaining. A surge in regulated sports betting in different territories also increases demand for such applications and presents businesses with an opportunity to enhance their profitability. Investing in a sports betting app is an effective strategic move because it takes advantage of an exploding market that generates significant revenues. Such applications cater to serious sports enthusiasts but can reach an enormous audience based on analytics, offers, and customizable experiences. In addition, as mobile-first consumer behavior continues to dominate, these apps perfectly align with modern trends, thus ensuring long-term viability and profitability.

Market Statistics of Sports Betting Apps

According to a report by Statista, the global market cap of sports betting apps is expected to reach $50.9Bn in 2025 and could grow to $65.14Bn by 2029 at a CAGR of 6.3%. The user penetration is expected to be 4.1% in 2025 and can go up to 4.8% by 2029 with an overall number of users to be 182.5 Million by that time. Also, the ARPU is forecasted to be $336.9. The USA will be the biggest revenue contributor with a total revenue expected to be $17.23Bn. 

Types of Sports Betting Apps and Their Cost of Development

{1} Cricket Betting Apps: These applications offer live match odds, ball-by-ball predictions, and more. An experienced cricket betting app development company or cricket betting software developer will ensure the presence of strong features and seamless performance.
Cost: $20,000 to $50,000.

{2} Football Betting Apps: These apps include live scores, player statistics, and other in-game betting options. A skilled team experienced in football betting app development is crucial for success.
Cost: $25,000 to $60,000.

[2] E-Sports Betting Apps: These apps can include cricket, football, basketball, horse racing, and a variety of others. They tend to be a bit more complicated due to their diverse features and the need to scale. It requires a skillful betting app development company or experienced betting website developers to deal with these gigantic platforms. Cost: $50,000 to $110,000.

[3] Exchange Betting Apps: These platforms enable users to bet against each other instead of a bookmaker, so the features must comprise real-time odds updates and a user-friendly interface. An experienced team for developing betting platforms guarantees excellent performance and a satisfied user experience.
Cost: $60,000 to $150,000+

[4] Fantasy Sports Apps: These applications enable users to form fantasy teams, earn points according to actual performances, and challenge others. A well-experienced betting platform development team ensures top performance and a satisfied user experience.
Cost: $80,000 to $150,000+

[5] Horse Racing Betting Apps : These apps are strictly focused on horse racing and offer race schedules, odds calculators, live streams, and analysis. For such applications, hiring a professional to develop horse racing betting software ensures it has specialized features.
Cost: $20,000 to $50,000

[6] Live Betting Apps: These applications allow the placing of bets live and thus necessitate real-time data feeds along with smooth interfaces. Partnering up with experienced sports betting application developers ensures smooth integration of data and speedy running. 
Cost: $40,000 to $100,000.

[7] Betting Aggregator Apps: Aggregator applications compare odds, features, and betting opportunities offered by multiple sportsbooks. Therefore, they necessitate advanced backend systems for retrieving and presenting correct data. Reliable betting software development companies can manage such complex platforms easily. 
Cost: $35,000 to $100,000.

Features of Sports Betting Applications

[1] Dashboard & Analytics

A powerful dashboard provides administrators with detailed insights into user activity, betting trends, and revenue generation. It often includes graphical visualizations and customizable metrics. 

[2] User Management

This functionality allows administrators to manage user accounts, including registration, preferences, and restrictions. The advanced systems provide role-based access controls and analytics on user behavior.

[3] Bet Management

Bet management includes organizing bet types, setting odds, and automating payouts. It also provides live odds adjustments during the event itself.

[4] Transaction Management

This includes safe management of user deposits, withdrawals, and transaction history. It has fraud detection systems and support for multiple currencies. 

[5] Content Management System

A CMS equips admins to manage app content, such as news, promotions, and updates. It provides dynamic content delivery and easy editing interfaces. 

[6] Compliance & Security

Compliance with legal regulations such as GDPR, AML, and licensing standards is essential. This module consists of encryption and secure authentication mechanisms. 

[7] Marketing & Promotions

Custom tools for the creation and management of promotional campaigns are used to enhance user engagement. Features like referral programs and loyalty rewards fall under this module. 

[8] Customer Support Tools

These tools such as  Chatbots, Live Chat, Ticketing, and FAQ modules raise user satisfaction and retention. 

[9] User Registration & Authentication

This feature comprises secure sign-up and login systems combined with verification of identity to prevent unauthorized access. Biometric authentication can be incorporated for additional security. 

[10] Quick Deposit & Withdrawal

It includes payment processing streamlined, instant transactions with minimal delay inconvenience to users. It features multi-currency support and secure payment gateways. 

[11] Betting Interface

This is the heart of a sports betting app: a user interface allowing users to intuitively place their bets. The interface contains live odds, match information, and interactive bet slips. 

[12] Live Streaming & Updates

Live streaming increases user engagement by making the matches live and available to users in real time, and updates provide users with instant scores and events. 

[13] Bet History & Tracking

This feature enables users to view their previous bets, including outcomes and earnings. It also supports data export for further analysis. 

[14] Payment Integration

Integration with multiple payment gateways, including cards, e-wallets, and cryptocurrencies, ensures seamless transactions. Fraud detection and encryption add to the security.

[15] Promotions & Bonuses

Automated distribution of rewards like free bets, cashback, and sign-up bonuses motivates user engagement. Tools for tracking and reporting promotion success are included. 

[16] User Profile Management

Tracking preferences, betting habits, and history of transactions through user profiles. Customization improves the user experience.

[17] Notifications & Alerts

Push notifications to inform on promotions, game updates, and results in real-time. Customizable alerts ensure users’ relevance and engagement. 

[18] Customer Support Access

Features such as live chat, email support, and call assistance help users to quickly resolve issues. Enhanced systems offer features such as multilingual support for the global user.

[19] Social Features

Interactive features like leaderboards, friend challenges, and sharing to social networks retain the community engaged. Social logins also facilitate easy signup. 

[20] Security Features

This encompasses strong security measures such as two-factor authentication, anti-fraud mechanisms, and data encryption. The feature also entails regular security audits and updates.

Some Future Technologies Integration in Sports Betting Apps and Their Impact on Development Costs 

[1] AI/ML (Artificial Intelligence and Machine Learning)

Artificial Intelligence and Machine Learning are game changers in sports betting app development in terms of bringing personalized user experience and predictive analytics. These allow real-time alteration of odds and personalized recommendations in betting, together with fraud detection with extensive data analysis. ML algorithms allow the identification of patterns in users’ behavior toward creating tailored offers and reducing churn. Typically, the cost to integrate AI/ML into a sports betting app will be somewhere in the $5,000 to $50,000 range, depending on how complex features are and data processing requirements.

[2] Blockchain Technology

The integration of blockchain will ensure that transparency, security, and fairness come into sports betting apps. This is because with decentralized ledgers, blockchain allows each transaction to be immutable and traceable; thus, payout disputes are greatly reduced. Furthermore, it accommodates cryptocurrency payment, which affords anonymity as well as lowers transaction fees. Blockchain-based functionality might cost between $10,000 and $60,000, considering the requirement of smart contracts as well as integrating cryptocurrency wallets.

[3] Internet of Things (IoT)

IoT adds real-time information from the devices connected, for example, wearable devices worn by athletes. The devices offer key metrics such as speed, heart rate, and performance stats that can be used by a user to place informed bets. The IoT structure of a betting application may also include sensors installed at sports venues for live feeds. The development cost of IoT integrations is highly variable, ranging from $15,000 to $50,000, depending on the scope of data and device connectivity required.

[4] Cloud Computing

Cloud computing can offer scalability and reliability in sports betting apps, particularly during periods of peak traffic, like big sporting events. It gives safe data storage, real-time processing, and smooth access through various platforms. The developers using services like AWS, Azure, or Google Cloud will reduce downtime and improve performance. The integration cost with the cloud is estimated to be between $10,000 and $50,000, as it would depend on the number of users and data to be handled.

[5] AR/VR (Augmented Reality and Virtual Reality)

AR and VR introduce immersive experiences for sports betting as the user “sits” virtually in the stadiums or pictures games through the augmented interfaces. It enhances interaction because it infuses the feel of the event of the sports with the game of the bets. Developing AR/VR features are specialized developments costing anything between $8,000 to $80,000 according to the levels of interactivity and visual fidelity.

[6] Cybersecurity Enhancements

The application requires the protection of sensitive user data and financial transactions in sports betting. Cybersecurity measures include multi-factor authentication, end-to-end encryption, and threat detection systems that will prevent hacking and fraud. Artificial intelligence can predict and prevent possible breaches through cybersecurity solutions. The cost for robust security features implementation will range between $7,000 and $60,000 depending on the complexity and compliance in the target markets.

Step-by-step process to develop an app like Stake

Step 1: Research and Market Analysis

Market and analytical research will be required before developing an application like Betway. Start with the sports betting industry, its trends, and growth potential. Carry out competitor analysis based on players like Betway, DraftKings, etc., in terms of their strengths and weaknesses. Understand the regulatory landscape since laws relating to betting apps differ geographically. Also, define your target audience, segmenting them on parameters like age, location, and preferences. This foundation sets your app aligned with the user’s needs and functions within legal realms.

Step 2: Define Features and Functionalities

The success of a betting app is achieved through its features. Start with core functionalities including user registration, multi-factor authentications, display of real-time odds, and seamless payment integrations that support both credit cards and e-wallets. It is the more advanced features that will make the app stand out: live streaming of events, AI-powered suggestions for bets, and social media sharing options. Responsible gambling tools to be integrated for self-exclusion and betting limits following the increased appetite for responsible games. The developed feature set caters to serious and casual users of your gaming application.

Step 3: Develop a Business Plan

Define your objectives for the app, and define who your target market is going to be. Determine any source of revenue: transaction fees, ads, or premium subscriptions. Put a realistic budget in terms of development, marketing, and maintenance. Secure partnerships with sportsbook providers for accurate odds and payment gateways for reliable transactions. This plan not only guides the developing process but also attracts potential investors by showing them a clear roadmap to profitability.

Step 4: Choose the Right Tech Stack

Selection of the right technology ensures that the app runs properly and scales to the demand. You can have cross-platform compatibility with frameworks such as React Native or Flutter so that you may serve both Android and iOS users effectively. Robust backend development technologies are Node.js and Python, whereas PostgreSQL or MongoDB handles the management of data in the application. For app security, there are SSL encryption, two-factor authentication, and anti-fraud measures. As can be seen today, using modern technologies, you build an efficient yet highly user-friendly, long-lasting reliable platform.

Step 5: Legal Compliance

Acquire relevant licenses from such authorities as the Malta Gaming Authority or the UK Gambling Commission, depending on your target market. Ensure the implementation of responsible gaming features, for example, self-imposed limits on betting and age verification mechanisms. Your application should be compliant with data protection laws, especially GDPR in Europe, to avoid any mishandling of the user’s personal information. Legal non-compliance may lead to fines or app suspension, thus making this very important.

Step 6: UI/UX Designing

An attractive and retainable app needs good design. Prioritize usability with an intuitive interface, easy navigation, and visually appealing elements such as theme customization and responsiveness across diverse devices. Combine engaging animations, good graphics, and fast loading for the user to place bets, watch live streams, or see account details seamlessly. A user-focused design makes your app a favorite in the competitive space.

Step 7: Development of the Application

The process of developing an app converts your ideas into a workable product. Apply an agile development methodology to stay flexible and fasten the delivery of features. Make API integrations for real-time data, payment processing, and authentication the priority. Test for integration at all stages of development to avoid compatibility problems. This is where your idea begins to take on tangible form.

Step 8: QA and Testing

Rigorous testing before the launch ensures the app is in good shape and ready for use. Test all features to be sure they function correctly and deliver smooth performance at peak hours. Security testing confirms that user information is safe against breaches. Real users can deliver valuable feedback by beta testing with them, enhancing usability. The phase is so important in giving a flawless experience to the app as expected by the users.

Step 9: Deployment

Once the testing is done, release your app on the app stores and let it reach the masses. Distribute it on the Google Play Store and Apple App Store and then think of making a web version for the desktop users. Marketing strategies can include social media promotion, influencer endorsement, and SEO optimization, to reach the maximum population. A planned launch will make your app get off the ground quickly.

Step 10: Maintenance and Support

After launch, scheduled maintenance keeps your app running and competing. Updates release new features, fix bugs, and improve security. Monitor how well your app performs and user behavior with tools such as Google Analytics or Firebase. Offer prompt customer support with live chat or AI-powered chatbots to handle any issues a user may be experiencing. With continued improvement, your app remains on top and doesn’t lose users over time.

Factors that affect sports betting app development Cost

[1] App Complexity and Features

The development cost of an app can directly be associated with the range and sophistication of features in your sports betting app. Simpler apps that allow users to place their bets, sign up for the application, or view their results will be cheaper to develop. However, advanced features such as live streaming, real-time odds updates, AI-driven recommendations, or multilingual support can increase the cost by a significant margin. Features such as in-app chat, push notifications, and integration with external APIs for data updates add further complexity and cost.

[2] Platform Choice

The choice of a single platform for iOS, Android, or dual platform will play a key cost-determinant role. Developing an indigenous app for only one platform requires less money, but the investment to build cross-platform applications like Flutter and React Native saves that cost but leads to user experiences not so richly developed, unlike with natives. You, therefore, are bound to ensure the chosen one matches your potential customers’ platform preferences and follows market trends.

[3]  UI/UX Design

A competitive environment requires the use of an interactive, user-friendly, and aesthetic design to attract users and retain them. It raises the development cost but provides a rich user experience and engagement. Custom designs for your brand, including animations, themes, or smooth navigation, are more expensive but offer a rich user experience as compared to pre-designed templates.

[4] Development Team and Location

The location of your development team and their expertise also determine costs. Hiring developers from regions with lower hourly rates, for instance, South Asia or Eastern Europe may cut the cost down in comparison with developers located in North America or Western Europe. However, there must be a trade-off between quality and price, as expert and more seasoned developers often ensure a smoother development process and better product quality.

[5] Third-Party Integrations

Third-party services of payment gateways, sports data providers, geolocation services, and social media logins should be integrated into the sports betting app for it to be functional. Each integration increases costs, both licensing fees and development time. For example, using high-quality sports data APIs like Sportradar or Betgenius incurs a cost but adds so much value by giving real-time data and insights.

[6] Compliance and Legal Requirements 

Highly regulated, sports betting apps must ensure that all legal requirements for the region have been followed and respected. Thus, this would include licensing and other regulations which would be additional costs such as legal consultation, certification, and secure data handling practices. Failure to do so would result in heavy fines or the banning of the app. Thus, this is a cost that cannot be negotiated.

[7] Testing and Quality Assurance

Thorough testing and quality assurance are critical, to ensuring a bug-free and safe app. Testing is more substantial when your application is complex. A lot of your development timeline and budget will consume automated testing tools, manual usability and performance checks, and problem-solving such as latency in real features. Investing heavily in rigorous quality assurance ensures an excellent final product and reduces the risks of costly repairs after launch.

[8] Post-Launch Maintenance and Updates

Adding features, debugging, and improving performance are ongoing requirements to maintain the app as competitive and user-friendly. Server maintenance, customer support, and marketing efforts also add to the post-launch costs, which should be included in your budget at the outset.

Challenges in Developing a Sports betting Application like Betway, Bet365, and Stake

[1] Regulatory Compliance

This will undoubtedly be one of the biggest headaches in developing the sports betting app: the sheer complexity of navigating the legal and regulatory requirements across countries. There are gambling laws that vary country by country and sometimes even at the state or provincial level to govern sports betting activities. Age verification protocols, anti-money laundering policies, and responsible gambling measures must all be observed in the compliance of the application. Failure to comply with these laws would lead to stiff fines, a license revoked, or even the full shutdown of an app. Updating to the evolving legal landscape becomes another complexity added to the mix.

[2]  Security and Data Privacy

With users entrusting their sensitive personal and financial information to the platform, robust security must be in place. Sports betting applications are one of the biggest honey pots for hackers because of the transactions and data involved. Advanced forms of encryption are to be installed, secure API, and also real-time systems for threat detection to protect their user’s sensitive information. Global data privacy laws such as GDPR and CCPA in California also pose a significant hurdle to the development process, as the application needs to be developed to ensure strict privacy measures.

[3] Scalability and Performance

With major events, such as the FIFA World Cup or the Super Bowl, sports betting apps face enormous traffic spikes. It is essential to ensure the app operates perfectly under heavy loads and does not lose users’ trust and satisfaction. App developers must architect the platform with scalability in mind using cloud computing, load balancing, and optimized database management systems. Achieving this with low latency and zero downtime is a heavy technical challenge that must be taken through rigorous testing and a good infrastructure.

[4] Integration of Real-Time Data

Sports betting apps receive massive traffic bulges during the time of major events. It is both technologically challenging and expensive to integrate these feeds into the app. Developers need to associate themselves with reliable data providers and ensure that the data integration is fast, accurate, and seamless. Any kind of delay or mistake in the real-time update will make users dissatisfied and result in a loss for not only the football fans but also the portal. The most important thing is that the application has to keep working smoothly even under heavy loads or heavy usage. Developers must design the platform with scalability consideration, using cloud computing, load balancing, and an optimized database management system. Achieving this while minimizing latency and avoiding downtime is a significant technical challenge that requires rigorous testing and a solid infrastructure.

[5] Payment Gateway Integration

Any betting app’s foundation lies in seamless and secure payment processing. The app has to support numerous payment methods: credit/debit cards, e-wallets, and cryptocurrencies; hence, its developers must support various user preferences. The incorporation of secure, reliable payment gateways, however, poses regional payment regulations. Chargebacks, fraud prevention, and currency conversion are other important issues for developers when operating across international markets.

[6] Marketing and User Retention

It is relatively difficult to obtain users for sports betting apps given the strict restrictions on advertising in such apps as well as massive competition. To acquire users with creative strategies devised by developers while following the norms of gambling advertising, this app needs significant features such as loyalty programs and push notifications or personalized promotions to keep engaged users returning.

Tech stack to use for Sports Betting Software Development

[1] Languages: Java, Python, Node.js

[2] Frameworks: 

Backend: Spring Boot (Java), Django (Python), Express.js (Node.js)

Frontend: React, Angular, Vue,js

[3] Databases: PostgreSQL, MySQL, NoSQL, MongoDB

[4] APIs: Sportradar, Betgenius, Stripe, PayPal, Skrill  

[5] Security: HTTPS protocols, End-to-End Encryption, Two-Factor Authentication (2FA), PCI DSS, AWS Shield, Cloudflare

[6] Real-Time Functionality: WebSockets, Socket.IO

[7] Cloud: AWS, Google Cloud, Azure

[8] Data Analytics and Machine Learning: TensorFlow, PyTorch, Google BigQuery, Apache Spark

[9] Compliance and Regulatory Tools: ComplyAdvantage, RegTech solutions

[10] Testing and Deployment Tools: Selenium, JUnit, Appium, Meter, Blazemeter, Docker, Kubernetes

Cost of Diffrent Type Sports Betting Application 

[1] Basic Betting Application

The development of a simple app for sports betting costs in the range of $5,000 to $25,000. Such apps typically have their core features, meaning they present a minimalistic yet usable platform for placing bets. Some of the features will include account registration, browsing, selecting from a limited scope of sports, and simple display of odds, and basic payment gateway integration. The design of simple applications is usually very simple, ensuring that it is user-friendly without having to include complex UI/UX enhancements. The backend infrastructure is kept simple and has minimal support for real-time updates or analytics. It may not have features such as live streaming, but it is an affordable starting point for businesses looking to test the waters in the sports betting industry.

Features of basic applications:

• User registration and login.
• Limited sports categories.
• Simple odds display.
• Basic payment integration.
• Straightforward UI.

[2] Medium-Sized Betting Application

Medium-sized sports betting apps costs between $25,000 to $70,000. These kinds of apps bring more interactive features, such as advanced odds calculators, live updates, sports categories, a user dashboard, and seamless API integration from other third-party service providers. Additional features, including in-app notifications, loyalty programs, and secure multi-payment options, engage users and foster retention. Better-designed, medium-tier applications ensure their interface looks great and works well on both phones and tablets, while the backend system has been prepared for moderate traffic, so reliability is ensured during major tournaments.

Features of medium-sized Betting applications:

• User dashboard and profile management.
• Multi-sport betting options.
• Real-time updates and notifications.
• Advanced payment systems.
• Enhanced UI/UX.

[3] High-End Betting Application

High-end application development costs anywhere from $70,000 to more than $200,000 depending on the complexity and degree of features desired. Such apps come loaded with functionalities like real-time live game streaming, odds in real-time, AI-powered predictive analytics, live customer support via chatbots, and multiple languages to target users across different countries. High-end applications maintain advanced security protocols for safety in transactions and the protection of user data. They do support complex bets like parlays, accumulators, and prop bets, which suit the account of experienced gamblers. The user interface is developed on the latest technology, which would give users a seamless feeling of immersion. A scalability infrastructure has been built to support millions of users at a time with zero downtime.

Features of high-end applications:

• Live streaming and in-play betting.
• AI-driven odds and analytics.
• Multi-language and multi-currency support.
• Blockchain-based payment systems.
• Highly scalable architecture.

Why choose Next Olive Technologies for your sports betting app project?

Next comes Olive Technologies, which has become a known and trusted app development name that boasts more than 12 years of experience along with 200+ skilled developers ready to create something innovative. Being a company that spreads across more than 25 countries, its expertise extends into 20+ industries, thereby becoming one of the best app developers that help create strong and user-centric sports betting applications. It incorporates cutting-edge technology, follows strict security standards, and uses an agile development model to ensure on-time delivery of customized solutions aligned with the demands of the sports betting industry. Next Olive Technologies has a great track record with cost-effective services and post-launch support, so they are one of the perfect partners for a business that intends to create entertaining, reliable, and competitive sports betting platforms.

Conclusion

Overall, developing a sports betting application costs anything depending on the complexity of features, the chosen platform, the team developing it, and their level of experience as well as any other high-level technology applied to it such as AI or blockchain. A basic application with the usual functionality might cost less, but adding some sophisticated functionalities such as real-time live bets, analytics in real-time, multiple languages support, and secure gateways for making payments, is not a small-scale investment. It’s crucial to collaborate with a skilled development team capable of providing a scalable, secure, and user-friendly solution customized to your business objectives. Although the upfront costs may appear high, a thoughtfully developed app can yield considerable profits in the rapidly growing sports betting sector, positioning it as a worthwhile investment.